A comprehensive CatapultX questionnaire for new clients.
Are licensing and creative execution costs separate?
Yes though you’ll find our standard options to cover the vast majority of your needs. If not, get in touch and we’ll create something custom.
What does the licensing structure entail?
Monthly recurring billing minimum and CPM based on total distribution (*Note: this only applies to Mesh, Launch is a CPM split with the Advertiser)
Are advertisers obligated to pay a licensing fee for the content on top of the CPM they are paying?
Your team will sell directly to advertisers. How you structure the deal is entirely up to you.
Are your executions completely platform compliant on Facebook, Twitter and/or YouTube?
It is the objective of the platform to keep you within compliance
Can you give us more information on the social platform video guidelines?
All of our formats are within the guidelines of the platforms. Here is an example of Facebooks.
We’ve found them to be the most strict.
What social platforms are available to distribute on?
Currently: Facebook, Twitter, YouTube
Are there specific creative requirements per placement?
Yes, our platform walks you through it step by step. All you will need to get started is an advertisers logo and a call-to-action.
What is needed to implement CatapultX executions internally?
We have 5 executions available within a few clicks in our platform. All that is required is a logo and a call to action. Anyone in the organization can do it in just a few clicks.
We can take you through some options live on the call.
Any additional live examples?
J14 Magazine – AMI
Is a comprehensive list of CatapultX’s Media Companies available?
Yes, by request.
Can you share a sample of current advertisers looking to partner with CatapultX?
KISS Cosmetics, Hims, and PrizePicks.
Can you share more about your partners utilizing the tool?
CBS, iHeart, and AMI have been partners from the beginning. We have BigThink, Task & Purpose, and several others currently in on-boarding.
For Media Companies
Are there benchmarks for how Advertiser integrated messaging performs vs. organic video performs?
We’ve found that CTR’s are 4X what they are on websites and because the ads are integrated into the video, there hasn’t been a decline in viewer retention.
Can multiple Advertisers utilize the same video and distribute at the same time?
Yes, but not from the same social handle. Unless it’s several weeks/months later.
Can Media Companies have a schedule for when videos are slated to go live that Advertisers must adhere to?
Yes, Media Companies can adhere to their own schedules for content distribution. Advertisers are inserted into content up until the flight end date.
Can Media Companies outline how long videos can live and be amplified?
Media Companies decide how long a video will live and how far it will be amplified.
A Publisher’s only obligation is to hit an accepted and paid video view threshold for a Launch contract.
Do Media Companies have the right to approve/reject creative executions?
Yes, absolutely. Media Companies have total control over their own executions.
For Launch provided demand, you will be able to approve or reject any execution. **They can’t have those on TV or anywhere?
Can Media Companies reject certain Advertisers?
Yes, absolutely. Each advertiser request also comes with a checklist of criteria including price, flight, impressions, and content restrictions. This provides every you’ll need to make a decision.
What veto decisions can be made regarding Advertisers and their messages on the publisher’s organic videos?
Media Companies can veto any advertiser request brought by Catapult, they can also request verbiage changes that can then be accepted/denied by an advertiser.
We promised you full control and you’ll have it.
Can data be layered into paid distribution? If so, what data layers are available?
Yes. You’ll be able to launch paid campaigns just as you would before. The added benefit will be the cost. Because this is editorial content, we’ve found that performance is nearly 10X better than traditional branded content campaigns.
Which makes sense. Your editorial is what consumers have come to watch. They’ll engage. That brings down the overall costs to you.
Is CatapultX going to offer any “skip ad” functionality? Does this lead to a poor user experience? (Talk about contextual)
We do not offer a skip functionality on content distributed through social. This has never been an issue before as the majority of our ad formats do not interrupt or interfere with the content in any way. Whoever is building the units internally will also have final say on maintaining editorial quality. Also because your team selects the content, they can create a stronger brand alignment than a more randomized mid-roll. The ad can be related to the content itself rather than just the audience profile.
The ad creator will need to make sure the ad-inserts do not interfere with a brand advertising during placement. Catapult ad formats are significantly less jarring than traditional mid-roll.
They can also create or have created ad inserts they think will work better.
How do we track our campaign performance?
We have a full analytics dashboard and exportable CSVs. Plus you can aggregate data by advertiser or specific campaign.
What internal resources need to be allocated towards managing CatapultX?
Tools will improve over time, but it takes far less time than hiring a creative person, an editor, and a project manager. You can now do with 1 person which used to take 6.
With 25MM vv/m in unmonetized inventory an employee can generate up to $6 million dollars in net-new revenue per year.
How is CatapultX’s product more efficient than a programmatic campaign?
Programmatic ads aren’t available within the platform, unless it’s from the platforms themselves. Currently only 14% of videos are currently monetized by the platforms and there are a lot of hurdles. For example, Facebook requires a video be at least three minutes in length, then the consumer must watch one minute of the video, and then make it through a 5, 10, or 15 second ad, and then the publisher receives a 60% split of a CPM that ranges from $2-$20.
Even the videos they do monetize, don’t make a whole lot of money.